Friday, November 13 • 14:00 - 14:50
Co-Design your business services: Story mapping

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Service design in the digital era revolves around the customer experience.

In order to meet the rising standards of the customer, it’s sensible to model & monitor their journey and understand the touchpoints with your organization.

Organizations that acquire a good "outside-in" view are able to improve existing or come up with new business services that fit the persona and his/her customer journey.

The business architecture of an organization should allow a smooth preparation, delivery and review of business services.

The story mapping technique and its process fit well in these types of organizations.

During this open space talk, I will elaborate on the process and relate the different practices to the risks we try to mitigate.

avatar for Thomas de Vries

Thomas de Vries

Thomas is a consultant in business and ICT architecture. Since 2009 he has been helping organizations tackle their challenges by implementing best suited agile practices. His enthusiasm makes him an excellent trainer-coach and asset to improve team dynamics. He is a ‘scanner... Read More →

Friday November 13, 2015 14:00 - 14:50
Room C

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